Revenue Systems Architect · GTM Engineer
I turn marketing, recruiting, and data into systems that drive recurring revenue.
Most companies run growth on disconnected tools and manual work. I connect CRM, automation, AI, and data into one operating system — so customer acquisition, onboarding, and follow-through run without constant attention — working closely with owners, founders, and leadership teams.
Founder, HL Design · Co-Founder & Technical Lead, Go STR Marketing
What I do
Systems that attract and convert customers — campaigns, funnels, follow-up, and sales conversations wired directly into the CRM.
Systems that find, screen, and move candidates through hiring, so growing companies can staff up without drowning in manual coordination.
Dashboards and attribution that show where revenue comes from, what's working, and where work gets stuck.
The connective tissue: repetitive handoffs, data entry, and follow-ups handled by workflows instead of people.
Professional goal
Build systematic engines that supply my clients with recurring revenue. Through marketing, recruiting, and tracking, I create more money with efficient processes that I automate and systematize — working closely with company leadership and founders to create custom-tailored solutions.
Industries
Selected achievements
As Co-Founder & Technical Lead of Go STR Marketing, I architected CRM foundations, onboarding, workflow automation, KPI dashboards, attribution reporting, and customer-success systems for a vacation-rental and hospitality marketing platform — and served as a primary technical support resource.
Through HL Design, I've designed multi-entity CRM architectures, connected fragmented tools, automated handoffs, and built operational reporting across hospitality, marketing, insurance-related, and other operations-heavy businesses.
HL Design's team-delivered temporary-housing platform work connected intake, placement, communications, and operational coordination. My role: architecture and implementation involvement.
Data modeling, API integration strategy, automation design, and deployment planning for custom data warehouse and property-management systems — replacing fragmented manual data handling with a more consistent operating foundation.
Four years of guest-reactivation work for hospitality and short-term rental businesses, connecting existing guest relationships to follow-up campaigns and direct-booking conversations. The Repeat Adventure System extends that experience to adventure operators.
Selected work
Vertical SaaS / Hospitality
Operational Platform / Insurance-Related Workflows
Data Architecture / Systems Integration
AI-Assisted Operations
More on HL Design's work at hldesign.pro
Skills & tools
Connect acquisition, onboarding, sales follow-through, retention, and reporting into a coherent operation.
Design data structures, lifecycle stages, ownership rules, and automation around how the business actually works.
Connect tools through APIs, webhooks, and workflow orchestration to remove repetitive work and unreliable handoffs.
Build AI-assisted workflows for practical information-processing, recruiting, documents, and operational tasks.
Build KPI dashboards and attribution reporting that show activity, performance, and where work gets stuck.
Translate requirements into working systems, troubleshoot across tools, document decisions, and support adoption.
Tools I've worked with
Why I stand out
My work starts with how customers arrive, how teams respond, where ownership breaks down, and what the business needs to measure.
I can translate the requirement, design the system, connect the tools, troubleshoot the failure, and help the team use what was built.
Co-founding a SaaS business meant responsibility for onboarding, reporting, customer support, and the practical consequences of technical decisions.
Clear documentation, maintainable architecture, and understandable workflows matter as much as the initial launch.
How I build
Discover how work actually flows, who owns each step, and what needs to be measured.
Model the data, plan integrations, and define lifecycle and automation logic.
Implement, test against real scenarios, and troubleshoot across tools.
Write it down, hand it off clearly, and refine with feedback from actual use.
Operating principle
Focus over throughput.
I prefer clear ownership and sustained attention over a collection of disconnected quick fixes.
Background
2021–Present
Systems architecture, CRM, automation, integrations, AI-assisted workflows, and technical implementation across operationally complex businesses.
2023–Present
Technical ownership spanning customer onboarding, CRM architecture, reporting, customer-success workflows, and support.
Outside work, I'm an avid outdoorsman.
Book a conversation
If you need someone who can connect growth goals with the systems behind them, I'd welcome a conversation.
Open booking calendar